Publications
CONFERENCE PROCEEDINGS
Song, S. & Kim, D. Y. (Mar 2026). An Exploratory Typology of Student Agency and AI Literacy in Generative AI Engagement, 2026 Marketing Management Association Spring Conference, Virtual.
Kim, D. Y. & Kim, S. (Jul 2025). The impact of artificial intelligence identity disclosure on the resistance of AI generated art, 2025 Global Marketing Conference, Hong Kong, China.
Huh, J., Jang, J. Y., & Kim, D. Y. (May 2024) Understanding pro-environmental behavioral intention promoted by virtual versus human influencers: The mediating role of empathy, 2024 International Conference on Clothing and Textiles, Jeju, South Korea.
Kim, D. Y. & Jang, J. Y. (Nov 2023). The effect of avatar customization on the psychological ownership of fashion products. 2023 Korean Scholars of Marketing Science, Seoul, South Korea.
Kim, D. Y., Choi, D., Yoon, N., & Lee, H. K. (Nov 2023). The feeling of being together in the metaverse: The positive influence of copresence on subjective wellbeing. 2023 International Textiles and Apparel Association Conference, Baltimore, USA.
Jang, J. Y. & Kim, D. Y. (Jul 2023). How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance. 2023 Global Marketing Conference, Seoul, South Korea.
Jang, J. Y. & Kim, D. Y. (Apr 2023). VR 패션 쇼핑을 통한 자기 검증 효과 – 인지된 현실감의 조절 효과를 중심으로. 2023 Spring Korea Distribution Conference, Seoul, South Korea.
Lee, H. K., Yoon, N., Choi, D., & Kim, D. Y. (Apr 2023). 소셜 메타버스 아바타 특성에 따른 사용자 인게이지먼트 -유튜브 콘텐츠를 활용한 텍스트마이닝 기법을 사용하여. 2023 Spring Korean Society of Clothing and Textiles Conference, Seoul, South Korea.
Kim, D. Y., & Whang, C. (Oct 2022). Making a difference: Motivating sustainable consumption behavior to be consistent with attitude. 2022 International Textiles and Apparel Association Conference, Denver, USA.
Jang, J. Y., & Kim, D. Y. (Oct 2022). Enhancement of self-evaluation through VR fashion shopping. 2022 International Textiles and Apparel Association Conference, Denver, USA.
Whang, C., Kim, D. Y., & Huh, J. (Oct 2022). Does how and who matter in encouraging sustainable behavior?: Focused on the effect of influencer type and content modality. 2022 International Textiles and Apparel Association Conference, Denver, USA.
Jang, J. Y., Kim, D. Y., & Choi, S. Y. (Oct 2022). The acculturation of Vietnam consumers to Korean culture through social media, 2022 Fall Korea Distribution Conference, Jeju, South Korea. [Best Paper Presentation Award]
Kim, D. Y., Chung, K., & Lee, H. K. (May 2022). Avatar mediated experience in metaverse: The role of avatar realism. 2022 International Conference on Clothing and Textiles, Seoul, South Korea.
Jang, J. Y., Jang, H., & Kim, D. Y. (May 2022). What makes a difference, sounds or letter shapes? An experimental study on the sound symbolism of brand names -focusing on Korean and American consumers. 2022 International Conference on Clothing and Textiles, Seoul, South Korea.
Kim, D. Y., Lee, H. K., & Chung, K. (May 2022). The Effect of mental simulation for the avatar in metaverse. Korean Society for Clothing Industry Conference, Seoul, South Korea.
Whang, C., & Kim, D. Y.(Mar 2022). The effect of web atmospherics on consumers’ shopping behavior: focused on color cue and information density. 2022 ACRA Conference, New Orleans, USA.
Kim, D. Y., & Whang, C. (Mar 2022). More followers, weaker persuasion? The impact of network size in social media. 2022 ACRA Conference, New Orleans, USA.
Park, M., Koo, J., & Kim, D. Y. (Nov 2021). Women empowerment advertising of luxury brands: Message concreteness, authenticity, and involvement. 2021 Global Fashion Management Virtual Conference.
Kim, D. Y., & Kim, S. (Nov 2021). The impact of scarcity during the COVID-19 pandemic on consumer psychological well-being and hoarding behavior. 2021 International Textiles and Apparel Association Virtual Conference.
Kim, D. Y., & Kim, H-Y. (Mar 2021). The Underlying Mechanism of Influencer Marketing: Examining the Role of Interpersonal Influences in Influencer-Follower Relationship Development. 2021 ACRA/AMA Virtual Conference.
Kim, D. Y., & Kim, H-Y. (October 2019). An Influencer like Me: Does Influencer Social Status Matter? International Textiles and Apparel Association, Las Vegas, USA.
Kim, D. Y., & Kim, H-Y. (July 2019). Trust toward the Influencer on Social Media: Its Antecedents and Outcomes, 2019 Global Fashion Management Conference, Paris, France.
Kim, D. Y., & Kim, H-Y. (November 2018). Advertising Effectiveness by Social Media Influencer Type: The Moderating Role of Consumer Social Comparison Orientation, International Textiles and Apparel Association, Cleveland, USA.
Kim, D. Y., & Im, H. J. (November 2018). Good or Better: The Effect of Comparative Mindset with Recommended Products on Product Evaluation and Purchase Decision, 2018 KSCT-ITAA Joint Symposium, Cleveland, USA.
Kim, D. Y., & Kim, H-Y. (July 2018). Influencer Advertising on Social Media: The Effects of Product-Influencer Congruence and Sponsorship Disclosure on Motive Inference Processing. 2018 Global Marketing Conference, Tokyo, Japan.
Kim, D. Y., & Im, H. J. (November 2017). Effects of Perceived Integration Quality and Attitude toward Information Seeking on Perceived Shopping Value in Omni-channel Shopping Experience, International Textiles and Apparel Association, St. Petersburg, USA.
Kim, D. Y., & Kim, H-Y. (July 2017). Luxury-Related Lifestyle Segments: Toward an Integrative Conceptual Framework, Global Fashion Management Conference, Vienna, Austria.
An, H. J., Kim, D. Y., & Pettys-Baker, R. (July 2017) Typicality Effects in Luxury Brand Advertisements, Global Fashion Management Conference, Vienna, Austria.
Kim, D. Y., & Choo, H. J. (October 2012). The Effects of Department Store Customers' Satisfaction and Commitment on Relationship, Korean Society for Clothing Industry Conference, Seoul, South Korea. [Best Paper Presentation Award]
Choo, H. J., Nam, Y. J., Lee, Y., Lee, H. K., Lee, S. J., Lee, S. E., … Kim, D. Y. (November 2011). Domestic research trends in IT fashion. Korean Society of Clothing and Textiles Conference, Seoul, South Korea.