Publications
PEER-REVIEWED JOURNAL
Chen, X., Kim, S.*, & Kim, D. Y. (2026). Integrative Analysis of Antecedents and Consequences of Impulse Buying Behavior on TikTok: Moderating Role of Trust Propensity and Self-congruence. Asia Pacific Journal of Marketing and Logistics, 38(2), 441-457.
https://doi.org/10.1108/APJML-12-2024-1876
[SSCI, 2024 JCR IF 5.1, ranking = 73/306, Q1]
Kim, D. Y. & Lee, H. K.* (2025). I'm wearing what my avatar is wearing: The effect of avatar realism on mental simulation in the metaverse, Journal of Fashion Marketing and Management, 29(5), 895-914.
https://doi.org/10.1108/JFMM-04-2024-0116
[SSCI, 2024 JCR IF 3.3, ranking = 134/316, Q2]
Kim, D. Y. & Jang, J. Y.* (2025). Me, my avatar, and my sneakers: The effect of avatar customization on the psychological ownership of virtual fashion items. Computers in Human Behavior, 168, 108653.
https://doi.org/10.1016/j.chb.2025.108653
[SSCI, 2024 JCR IF 8.9, ranking = 3/102, Q1]
Jang, J. Y., & Kim, D. Y.* (2025). How immersive retailing affects consumers’ urge to buy: Impacts of self-imagery, positive emotion, and self-relevance. International Journal of Human-Computer Interaction, 41(8), 4964-4978.
https://doi.org/ 10.1080/10447318.2024.2356394
[SSCI, 2024 JCR IF 4.9 ranking = 4/25, Q1]
Kim, D. Y., Choi, D., Yoon, N.*, & Lee, H. K. (2025). The feeling of being together in the metaverse: The positive influence of copresence on subjective wellbeing, Journal of Research in Interactive Marketing, 19(2), 287-306.
https://doi.org/10.1108/JRIM-07-2023-0234
[SSCI, 2023 JCR IF 11.6 ranking = 7/316, Q1]
Jang, J. Y. & Kim, D. Y.* (2024). Social media as acculturation agent: Vietnam consumers’ assimilation into Korean culture, International Journal of Human-Computer Interaction, 40(19), 5664-5674.
https://doi.org/10.1080/10447318.2023.2238979
[SSCI, 2023 JCR IF 4.9 ranking = 7/24, Q1]
Choi, D., Lee, H. K.*, Yoon, N., & Kim, D. Y.(2024). 메타버스 이용자의 오락적 경험과 현실도피적 경험이 메타버스 과사용에 미치는 영향: 공간적 실재감의 매개효과를 중심으로, 한국생활과학회지, 33(3), 373-384.
http://dx.doi.org/10.5934/kjhe.2023.33.3.373 [KCI]
Jang, J. Y., Jang, H.*, & Kim, D. Y. (2024). How brand names affect consumer perceptions: An experimental study on the sound symbolism of foreign brand names, Journal of Global Marketing, 37(2), 119-137. https://doi.org/10.1080/08911762.2023.2299011 [Scopus, Q2]
Kim, D. Y., & Kim, S.* (2023). How Resource Scarcity by Covid-19 Influences Social Isolation and Hoarding Behavior Through Negative Mental States: The Moderating Role of Temporal Orientation, 소비문화연구, 26(4), 123-151. https://doi.org/10.17053/jcc.2023.26.4.006 [KCI]
Kim, D. Y.*, Park, M., & Kim, H-Y. (2023). An influencer like me: Examining the impact of the social status of influencers, Journal of Marketing Communications, 29(7), 654-675.
https://doi.org/10.1080/13527266.2022.2066153 [Scopus]
Park, M.*, Koo, J., & Kim, D. Y. (2023). Femvertising of luxury brands: Message concreteness, authenticity, and involvement, Journal of Global Fashion Marketing, 14(3), 243-262.
https://doi.org/10.1080/20932685.2023.2176902 [Scopus]
Choi, D., Lee, H. K.*, Kim, D. Y.(2023). Mood management through metaverse enhancing life satisfaction, International Journal of Consumer Studies, 47(4), 1533-1543.
https://doi.org/10.1111/ijcs.12934
[SSCI; 2022 JCR IF 9.9 ranking = 24/154, Q1 in business]
Kim, D. Y., Lee, H. K.*, & Chung, K. (2023). Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship, Journal of Retailing and Consumer Services, 73, 103382.
https://doi.org/10.1016/j.jretconser.2023.103382
[SSCI, 2022 JCR IF 10.4 ranking = 19/154, Q1 in business]
Kim, D. Y.*, & Kim, H-Y. (2023). Social media influencers as human brands: An interactive marketing perspective, Journal of Research in Interactive Marketing, 17(1), 94-109.
https://doi.org/10.1108/JRIM-08-2021-0200
[SSCI; 2022 JCR IF 8.2 ranking = 35/154, Q1 in business]
- Top downloaded articles in 12 months; Top cited articles in 12 months (Feb 2023)
Chung, K.*, Kim, D. Y., Trang, D. Q., & Kim, Y. (2022). Youngone’s sustainable growth: Business diversification from manufacturing to retailing, Asia Case Research Journal, 26(1), 59-75.
https://doi.org/10.1142/S0218927522500018 [Scopus]
Kim, D. Y.*, & Kim, H-Y. (2021). Trust me, trust me not: A nuanced view of influencer marketing on social media, Journal of Business Research, 134, 223-232.
https://doi.org/10.1016/j.jbusres.2021.05.024
[SSCI; 2021 JCR IF 10.969 ranking = 17/154, Q1 in business]
Kim, D. Y., & Kim, H-Y.* (2021). Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure, Journal of Business Research, 130, 405-415.
https://doi.org/10.1016/j.jbusres.2020.02.020
[SSCI; 2021 JCR IF 10.969 ranking = 17/154, Q1 in business]
Park, M.*, Im, H., & Kim, D. Y. (2018). Feasibility and user experience of virtual reality fashion stores. Fashion and Textiles, 5(1), 32.
https://doi.org/10.1186/s40691-018-0149-x [Scopus]
Kim, D. Y., & Choo, H. J.* (2013). The effects of department store customers satisfaction and commitment on relationship switching intention and multi-channel use intention. Fashion & Textile Research Journal, 15(5), 753-762. https://doi.org/10.5805/sfti.2013.15.5.753 [KCI]
Choo, H. J., Nam, Y. J., Lee, Y. R., Lee, H. K., Lee, S. J., Lee, S. E., ... & Kim, D. Y. (2012). Domestic research trends in IT fashion. Fashion & Textile Research Journal, 14(4), 614-628.
https://doi.org/10.5805/KSCI.2012.14.4.614 [KCI]
BOOK CHAPTER
Kim, D. Y. (2013). Chapter 15. Digital Consumer Behavior (pp. 346-373). In Nam, Y. J., Park, S. M., Seo, S. W., Lee, Y. R., Lee, J. I., Choi, K. M., … Kim, D. Y., IT and Fashion, Seoul: Kyo-mun Publication.
EDUCATIONAL PUBLICATIONS – Noncommercial
Kim, D. Y., Jang, S. Y., & 28 students (2026) EGIDE, RESET, MINDR, NEUMA, Gachon University.
Kim, D. Y., Jang, S. Y., & 37 students (2025) MORPHUS, TRIADE, MUTANT, AVIS, Gachon University.
Suh, S. E., Kim, D. Y., & 32 students (2024) FOLIAGED, ZIP, ECLORE, MNEMOSYNE, Gachon University.