Teaching

This class is team-taught by design and marketing faculties, guding students through  the fashion branding from design concept to marketing and retailing strategies.

Students practice vibe coding with Cursor AI and generative AI tools such as Nanobanana, Midjourney, ChatGPT, Kling, and Whisk. Figma and SketchUp programs are utilized for retail promotion development. 

This course explores how social psychological factors—such as identity, group influence, and cultural norms—shape fashion choices and trends.

​This course explores the strategies and operations involved in selling fashion products, including merchandising, store management, and consumer experience in retail environments.

This course teaches a rapidly evolving digital fashion business environment and trends. Students can learn real-world applications of digital marketing strategies and practice Figma to design user experience.

Fashion consumer behavior course teaches the cognitive psychology of consumers for evaluating information and making decisions.

Fashion marketing course teaches the theories, concepts, and cases to devise marketing strategies. 

This course explores how visual presentation techniques—such as store layout, displays, lighting, and signage—are used to enhance brand identity and influence consumer purchasing behavior.